About Whiskey & Throttle
About Whiskey & Throttle
Some people are born into the quiet life.
I was born in the back of a Chevy Blazer on a Friday morning… and by Friday night, I was sitting at a NASCAR race.
I was raised in my convict daddy’s shop with a wrench in my hand, rebuilding Keith Black engines, crawling around on creepers, and getting my hair caught in them more times than I can count. I’m an eighth-generation Tennessean from the hollers of Lebanon — I came from nothing, but you’d never know it by the way I carried myself.
Because my mama made sure of that.
When we couldn’t afford the clothes everyone else had, she stayed up all night sewing my name in lights onto my jackets before my gigs. I learned early that style was never about the price tag.
It was about telling the world who you are before you ever opened your mouth.
That belief followed me through more than 15 years as a professional makeup artist and personal stylist. I became known for creating unforgettable looks, developing artists, and helping people feel like the best version of themselves — because I understood the art of image.
I’m an artist too.
I never looked like everybody else, and that individuality became my greatest strength. I wanted to help people find their own style and learn how to ball on a budget.
That’s why Whiskey & Throttle was born.
Not just as a clothing brand, but as a place where country music, horsepower, and self-expression collide.
Every piece you see here is personally chosen through the eye of a stylist. I understand silhouettes. I understand movement. I understand how something should fit, flatter, and make someone feel when they put it on.
And then there are the secrets.
The little Easter eggs hidden throughout the brand. A lyric from one of my songs. A piece of my story. A name, a memory, a moment only the ones paying attention will catch.
Because Whiskey & Throttle isn’t a brand I created.
It’s who I’ve always been.
The little girl covered in engine grease with rhinestones on her jacket.
The country singer with a microphone in one hand and a horsepower obsession in the other.
The girl from the holler who learned how to make something out of nothing.
So pour the whiskey. Turn the speakers up.
And Throttle UP!
⚡
— Justine